Menulog x Maccas

Driving demand for Maccas on Menulog from awareness to conversion.

Menulog asked us to help them reach a younger audience around the launch of McDonalds on Menulog. So we developed a fit for channel full funnel campaign in social and digital channels.

Full funnel native ads for social and digital made from existing assets

Top funnel awareness

We started with an existing TV commercial that promoted Menulog's delivery of McDonalds. Then we adapted it specifically for each channel, creating a better customer experience across the sales funnel.

Mid funnel consideration

We extended tactical messages across the product range and different occasions to drive consideration mid funnel.

Lower funnel consideration

We created lower funnel assets, native for social channels to drive conversion, including an AR lens filter for Snapchat.