Subaru

Fueling up the sales funnel tank

Subaru leads the automotive industry with innovative technology, but when it came to digital creative, their solutions were not so innovative.

A.Glo worked closely with Subaru and their agency team to extend the life of each model’s campaign and to build platform-perfect creative to lead potential drivers from awareness to lead.

Content from existing collateral optimised for sales

We produced a suite of per model assets, made from existing collateral. This increased media performance by optimising the sales funnel. It targeted the right message at the right time, improving lead quality and volume.

Subaru Outback

The new generation Outback is the most technologically advanced and luxurious Subaru Outback ever. 

With a suite of innovative features, we created assets to highlight the Outback. Then drilled down into feature/benefit specific assets to drive consideration and conversion.

Subaru XV

Redesigned with enhanced technology, safety and off-road confidence and versatility, the stylish Subaru XV just keeps getting better.

With a suite of innovative features, we created assets to highlight the XV. Then drilled down into feature/benefit specific assets to drive consideration and conversion.

Subaru Impreza

The Impreza is an iconic model in the Subaru family. A Subaru that will wow you with possibility – from its spirited driving energy, to its off the scale entertainment tech.

With a suite of innovative features, we created assets to highlight the Impreza. Then drilled down into feature/benefit specific assets to drive consideration and conversion.